Haiyan, derived from the phrase "sea tranquil, river clear, time harmonious, years bountiful," symbolizes peace and smooth cooperation in the business seas between China and South Korea, jointly ushering in an era of prosperity. The group aspires to become the "pillar of stability" and "peace envoy" for corporate exchanges between the two nations.

Haiyan Group embraces "Trust as Steadfast as Mountains and Seas, Connectivity as Unhindered as Free Flow" as the cornerstone of its corporate culture. We firmly believe that integrity, like mountains and seas, is the foundation of our existence, while seamless connectivity is the soul of our service. We respect and integrate the essence of Chinese and Korean business cultures, partnering with clients as companions for mutual growth.